Web Analytics is a technology used to diagnose website problems, optimizer server performance, monitor search engine queries and analyse visitor behaviors for effective marketing and online reach building. Further, web analytics can be used to increase user experience of the website by collecting statistical information about the site loading time and error logs.
In this day of competitive search engine marketing and advertising, web analytics plays a crucial role in making strategic decisions. By studying the abandonment rate in e-commerce, search marketers get instant feedback in resolving such issues immediately. Moreover, it enables website owner to have total control over their online business by effectively implementing customer-focused design and navigation.
It has never been so easier to publish contents on the web as it is now. Thanks to the advancement of the technology. While the technology helps the content production, we should not forget that it is ultimately targeted for the users like you and me. Thus the need to understand user behavior and present information suitable for them.
For online business owner and search marketers, Web analytics could be one of the most powerful way to connect with your visitors, understand their needs, and convert the visits into ultimate purchase. By enabling your users with good experience, you gain more valuable customers everyday.