Once you've decided what information you want to provide, you can turn your focus to SEO. Copywriting for the engines requires balance. You never want to sacrifice the reader's experience for the sake of rankings. Stuffing keywords into text is a method that will almost always backfire. Practically no one wants to read an article (or website page) that constantly repeats the same exact terms to the point of extremes.
Cutts also addressed this issue in his blog post, stating that he included keyphrases within his own article and also used similar terms. Cutts made a point of suggesting that we pay more attention to keyphrase use (and the use of variations of those keyphrases) than focusing on keyword density.
The Two Most Important Keys
The two "meta-issues" Cutts highlighted in his article were both related to user experience, not to the practice of SEO copywriting.
- First, pay attention to the content you offer. Always impart useful, concrete knowledge to your reader.
- Second, study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.
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