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Sunday, June 8, 2008

RSS

RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format.[2] An RSS document (which is called a "feed" or "web feed"[3] or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays.[3]

The benefit of RSS is the aggregation of content from multiple Web sources in one place. RSS content can be read using software called an "RSS reader", "feed reader" or an "aggregator", which can be web-based or desktop-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds and provides a user interface to monitor and read the feeds.

The initials "RSS" are used to refer to the following formats:

* Really Simple Syndication (RSS 2.0)
* RDF Site Summary (RSS 1.0 and RSS 0.90)
* Rich Site Summary (RSS 0.91).

Sunday, April 6, 2008

Google Latent Semantic Indexing (LSI) Technology

The recent changes at Google SERPs have brought a focus on LSI: Latent Semantic Indexing among the many seo professionals and business owners. It is an approach to understanding keywords in the context of the words on the entire webpage.

In addition to relying on keywords on a web page, Google now applies LSI technology to identify the words that has relevancy to one another. For example, LSI can discover relevancy between the words ‘Iraq’, ‘George Bush’ and ‘Saddam Hussein’ for the search term ‘iraq war’.

For LSI, Context is the King. Next time, when you optimize a page, make sure that you focus on relevancy and context.

Wednesday, March 12, 2008

Optimizing For The Search Engines

Focus to SEO:

Once you've decided what information you want to provide, you can turn your focus to SEO. Copywriting for the engines requires balance. You never want to sacrifice the reader's experience for the sake of rankings. Stuffing keywords into text is a method that will almost always backfire. Practically no one wants to read an article (or website page) that constantly repeats the same exact terms to the point of extremes.


Cutts also addressed this issue in his blog post, stating that he included keyphrases within his own article and also used similar terms. Cutts made a point of suggesting that we pay more attention to keyphrase use (and the use of variations of those keyphrases) than focusing on keyword density.
The Two Most Important Keys

The two "meta-issues" Cutts highlighted in his article were both related to user experience, not to the practice of SEO copywriting.
  • First, pay attention to the content you offer. Always impart useful, concrete knowledge to your reader.
  • Second, study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.

List of Articles:

Why Write an SEO Artilce

Let's start at the beginning. Why write articles to begin with? While having SEO content on your site is a good thing, your first attention should be with offering useful information to your readers. Cutts agrees with this practice and makes a point to discuss why providing relevant, helpful information is important.

If the information isn't helpful, those who visit your site will have little interest in reading it. Yes, if the page ranks highly, it might bring in a bit of traffic. But if visitors take one look at your article then click away, what good have the high rankings done you?

Likewise, if you choose to deliver your article throughout the Internet, it is highly unlikely that others will elect to run your article on their sites. If your work doesn't provide solid information and is poorly written, it will not be considered link-worthy.

Next : Optimization For Search Engines

How to write SEO aritcles for readers.

I readed the Google-icon Matt Cutts blog. The title of the blog was, "SEO Advice: Writing useful articles that readers will love."

It is a most one of the thrilling post i ever read. Because it tells what i've been saying for years. Whether you're writing content for a website, an article or any type of SEO copy, you must think of the reader first.

There are so many worthless articles floating around the net these days. Keyword stuffed, useless aiming that was clearly written with the key intent of attempting to rank high. Trying for top rankings is not a bad thing, but the goal of writing seo articles is three fold not one fold:
  • Provide information
  • Rank high when used on your site
  • Increase link popularity.
    'That means the practice must follow the purpose'.


Next >> Why Write an Article?

Sunday, March 9, 2008

Web Analytics - Gain More Valuable Customers


Web Analytics is a technology used to diagnose website problems, optimizer server performance, monitor search engine queries and analyse visitor behaviors for effective marketing and online reach building. Further, web analytics can be used to increase user experience of the website by collecting statistical information about the site loading time and error logs.

In this day of competitive search engine marketing and advertising, web analytics plays a crucial role in making strategic decisions. By studying the abandonment rate in e-commerce, search marketers get instant feedback in resolving such issues immediately. Moreover, it enables website owner to have total control over their online business by effectively implementing customer-focused design and navigation.

It has never been so easier to publish contents on the web as it is now. Thanks to the advancement of the technology. While the technology helps the content production, we should not forget that it is ultimately targeted for the users like you and me. Thus the need to understand user behavior and present information suitable for them.

For online business owner and search marketers, Web analytics could be one of the most powerful way to connect with your visitors, understand their needs, and convert the visits into ultimate purchase. By enabling your users with good experience, you gain more valuable customers everyday.

Popular Web Analytics Tools