Sunday, June 8, 2008
The benefit of RSS is the aggregation of content from multiple Web sources in one place. RSS content can be read using software called an "RSS reader", "feed reader" or an "aggregator", which can be web-based or desktop-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds and provides a user interface to monitor and read the feeds.
The initials "RSS" are used to refer to the following formats:
* Really Simple Syndication (RSS 2.0)
* RDF Site Summary (RSS 1.0 and RSS 0.90)
* Rich Site Summary (RSS 0.91).
Sunday, April 6, 2008
In addition to relying on keywords on a web page, Google now applies LSI technology to identify the words that has relevancy to one another. For example, LSI can discover relevancy between the words ‘Iraq’, ‘George Bush’ and ‘Saddam Hussein’ for the search term ‘iraq war’.
For LSI, Context is the King. Next time, when you optimize a page, make sure that you focus on relevancy and context.
Sunday, March 16, 2008
Wednesday, March 12, 2008
Once you've decided what information you want to provide, you can turn your focus to SEO. Copywriting for the engines requires balance. You never want to sacrifice the reader's experience for the sake of rankings. Stuffing keywords into text is a method that will almost always backfire. Practically no one wants to read an article (or website page) that constantly repeats the same exact terms to the point of extremes.
Cutts also addressed this issue in his blog post, stating that he included keyphrases within his own article and also used similar terms. Cutts made a point of suggesting that we pay more attention to keyphrase use (and the use of variations of those keyphrases) than focusing on keyword density.
The Two Most Important Keys
The two "meta-issues" Cutts highlighted in his article were both related to user experience, not to the practice of SEO copywriting.
- First, pay attention to the content you offer. Always impart useful, concrete knowledge to your reader.
- Second, study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.
List of Articles:
If the information isn't helpful, those who visit your site will have little interest in reading it. Yes, if the page ranks highly, it might bring in a bit of traffic. But if visitors take one look at your article then click away, what good have the high rankings done you?
Likewise, if you choose to deliver your article throughout the Internet, it is highly unlikely that others will elect to run your article on their sites. If your work doesn't provide solid information and is poorly written, it will not be considered link-worthy.
Next : Optimization For Search Engines
It is a most one of the thrilling post i ever read. Because it tells what i've been saying for years. Whether you're writing content for a website, an article or any type of SEO copy, you must think of the reader first.
There are so many worthless articles floating around the net these days. Keyword stuffed, useless aiming that was clearly written with the key intent of attempting to rank high. Trying for top rankings is not a bad thing, but the goal of writing seo articles is three fold not one fold:
- Provide information
- Rank high when used on your site
- Increase link popularity.
'That means the practice must follow the purpose'.
Next >> Why Write an Article?
Sunday, March 9, 2008
Web Analytics is a technology used to diagnose website problems, optimizer server performance, monitor search engine queries and analyse visitor behaviors for effective marketing and online reach building. Further, web analytics can be used to increase user experience of the website by collecting statistical information about the site loading time and error logs.
In this day of competitive search engine marketing and advertising, web analytics plays a crucial role in making strategic decisions. By studying the abandonment rate in e-commerce, search marketers get instant feedback in resolving such issues immediately. Moreover, it enables website owner to have total control over their online business by effectively implementing customer-focused design and navigation.
It has never been so easier to publish contents on the web as it is now. Thanks to the advancement of the technology. While the technology helps the content production, we should not forget that it is ultimately targeted for the users like you and me. Thus the need to understand user behavior and present information suitable for them.
For online business owner and search marketers, Web analytics could be one of the most powerful way to connect with your visitors, understand their needs, and convert the visits into ultimate purchase. By enabling your users with good experience, you gain more valuable customers everyday.
Popular Web Analytics Tools
Page Rank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. You can check the Page Rank value of any page by downloading the Google Toolbar. Initially, most of these search engines relied on meta tags to classify the relevance of websites based on keywords in the tags. But, with time, search engine results became cluttered with sites that spammed their content with relevant keywords but displayed poor content for the visitor.
This threatened the very essence, credibility and importance of search engines. The founders of Google evolved a formula called Page Rank (named after one of Google�s founder Larry Page) where the algorithm would count the number of sites that link to a page and assign it an importance score on a scale of 1-10. More the number of sites that link to a page, higher its Page Rank.
One way inbound links are your links mentioned by the other websites, without your linking to them. On a website, each individual page acquires link popularity based on the pages that link to it. It�s difficult to obtain one-way link, but good, solid content on the website and ensure it.
It is an agreement between two websites to exchange links with each other, in order to boost ranking throughout any search engine.
Three way linking:
In this, the first website links to a second site, the second site links to a third, and then the third site links to the first one.
“While viral growth in traffic lowers marketing costs and has been important in fuelling Kayak’s rise, Meta Search Engines must invest heavily in online marketing to maintain the now multi-million consumer volume that is reaching their sites on a monthly basis,” Saks, Compete.
Tuesday, February 26, 2008
Google to Test Video Ads In Search Results Pages
These days, G is taking their loyal search customers for a ride. We all liked G for its simplicity, robustness and quick responsiveness. Why would they do any stupid thing to lose the value it has created already? Could it be the greediness for more advertisers dollars? Is G missing the lessons that TV had taught us? We all hate interruptions, avoid anything that gets in our way - Video Ads is more a nuisance than a gift. It’s time G finds a new approach to have balance over their greediness, or we the users will have to.
Saturday, February 2, 2008
1. Allowing title tags to be auto-generated (from the post title, category name, etc.). Every category page and most permalink pages (i.e. post pages) should be hand-crafted. Don't just let the blog software reuse the post title or category name with your blog's name tacked on in the front. Why? Because an ideal post title is seldom an ideal title tag. Optimizing your post title or category name by working in synonyms, multiple verb tenses, etc. into it can ruin its punchiness and thus its reader impact. For example, "Marketing on MySpace" makes for a great post title but "Social Media Marketing on MySpace, the King of Social Network Sites" makes for a title tag with broader keyword appeal.
How would you accomplish this? If your blog is powered by WordPress, then you can use my WordPress plugin called SEO Title Tag. It even offers a "mass edit" administrative interface for making bulk edits across dozens or hundreds of pages at once. I am not aware of a similar plugin for Movable Type or other blog platforms, but perhaps this article will spur someone on to write it. ;-)
If you don't have the time or resources and wish to continue with auto-generated title tags, you should at an absolute minimum hand code the title tag on the home page, and then on the rest of the blog place the blog name at the end of the title tag rather than at the beginning (or remove it altogether). This will give you more uniquely focused title tags.
2. Letting pages get indexed that should never be indexed. Some pages shouldn't be allowed into the search indices because they are either basically content-less (like the "Email this page" form or "Enlarged photo" pages) or because they are substantively similar to other pages (like the "Printer-friendly" pages). Peruse your indexed pages in Google using the site: query operator and look for which pages don't deserve to be there. Then disallow them in your robots.txt file.
3. Having multiple homes for your blog. Does your blog have what search engine geeks refer to as "canonicalization" issues? If you can get to a page by multiple URLs, then the answer is "Yes." For example, ries.typepad.com and www.originofbrands.com and originofbrands.com all lead to the same page.
4. Not using "optional excerpts" to minimize duplicate content. This may be known by other names in other blog platforms, but in WordPress the optional excerpt on the Write Post form is where you can define alternate copy to display everywhere but on the permalink page. That will make the content of the post unique to the permalink page, reducing the potential that you'll lose rankings for duplicate content because the post would otherwise be included in its entirety on numerous pages, including archives-by-date pages and category pages.
5. Not using rel=nofollow to strategically direct the flow of link gain. Some internal links aren't very helpful because they have suboptimal anchor text (e.g. "Permalink" and "Comments"). Some external links just leak link gain to nobody's benefit, such as "Digg this" links.
6. Over-reliance on date-based archives. Most blogs organize their archives by month rather than by keyword. That's a shame because the anchor text of links is so important to SEO, yet these date-based archives tend to have terrible number-based anchor text. Organizing your blog into categories is a step in the right direction, but implementing tagging and tag clouds across your blog is a much more search engine optimal approach. Then you can ditch your date-based hierarchy, or at least rel=nofollow all those date-based archive links.
7. No stability in keyword focus on category pages. When categories have been selected - at least in part - because of keyword research, then your category pages can be of great SEO benefit. But in order to really give those category pages the best chance at competing for their targeted keywords, the pages need stability in their keyword focus. However, in most cases the keyword focus jumps all over the place as new posts make it into that category page and old posts fall off. Using "sticky" posts which stay at the top of category page regardless of the age of that post will give you the opportunity to incorporate keyword-rich introductory copy into the pages. For example, the sticky post on the Politics category page at businessblogconsulting.com sets the stage with a keyword-rich, relevant and useful introduction to the posts within that category.
8. Suboptimal URLs. The most optimal URLs contain relevant, popular keywords and a minimal number of slashes, without any question marks. If using WordPress, be sure to change your "Permalink Options" to use rewritten URLs rather than the default of post IDs. If using TypePad or Movable Type, change from using the default of underscores to hyphens instead, as hyphens are preferred from Google's standpoint. TypePad and Movable Type also tend to truncate URLs mid-keyword. Consider for example the post on the TypePad platform titled "Hotels, Hospitality and Social Media" which converted to a URL of http://bloombergmarketing.blogs.com/bloomberg_marketing/2007/08/hotels-hospital.html. Note how the URL was truncated and the works "hospitality" and "social media" were lost. If using WordPress, make use of the "post slug," to custom write the filename of the post's URL and eliminate throwaway words from the URL such as "the" that appear in the post title but add no value in the URL.
9. Only one RSS feed, and it's not even optimized. Each category on your blog should have its own category, so that people who are mostly interested in just one topic can subscribe to - and hopefully syndicate - the category-specific feed. Same thing applies if you have tag pages hosted on your blog. Tag-specific feeds are great for users and for SEO. Optimized RSS feeds are ones that are "full text" not summary feeds, have more than just ten items (e.g. 20 or 50), have keyword-rich item titles, incorporate your brand name in the item titles, include important keywords in the site title, and have a compelling site description.
10. Offering suboptimal podcasts. If you are publishing podcasts on your blog, be sure to optimize the ID3 tag, include show notes with each podcast, create show transcripts (hint: CastingWords offers inexpensive podcast transcription), and ensure you have a presence in podcast directories like iTunes.
11. Putting your blog's URL or your RSS feed's URL on a domain you don't own. Does your blog's URL contain blogspot.com, typepad.com, wordpress.com, etc.? If so, please repeat after me in a Homer Simpson voice: "Doh!". This is a disaster waiting to happen. What happens if you want to move to another blog platform or service provider? You won't be able to 301 redirect. The best you can do is put up a "We've moved" post then abandon the blog. Like what my daughter had to do with her Neopets blog when she moved it from neopetcheats.wordpress.com to neopetsfanatic.com. Another mistake is using Feedburner without using their MyBrand service - which means that all your RSS subscribers are subscribing to a URL you don't control. You'd be in a pickle if you ever wanted to change from Feedburner to another service. After Google acquired Feedburner, they made the MyBrand service free. So there's no excuse for not using it. I use MyBrand with my blog, so my feed URL is http://feeds.stephanspencer.com/scatterings instead of http://feeds.feedburner.com/scatterings.
12. Using suboptimal anchor text when linking internally. It's not uncommon for bloggers to use "here" or "previously" or similar suboptimal phrases as anchor text within post copy. Resist the temptation and use relevant keywords instead.
Thursday, January 31, 2008
A web analytics is a series of reports of quantitative indicator of the behavior of the visitors of the website. It tracks the movement of visitor and the reason of his/her visit. In other words, it provides the clear report of the performance of your website and the trends. From these reports and trends the website owner creates and implements more effective program to increase sales.
Web Analytics are based:
A third web analytics method is a combination of the two whereby more relevant data can be produced than what is possible with either of the two methods.
Web Analytics Terms:
Number of visits means that how many visitors landed on any page of your website from any source. In the case of log files of server, it will log several files for each visit, while the page-tagging script will only consider the page as a whole seen by the visitor. In either case, each web analytics data will clearly identify if the visitor is new or has come before.
Page Views means different for the two web analytics methods. While tagging script considers the whole page as one request, the logfile on the other hand will record multiple hits (one for each file, including images, .js and .css) within a single page-view.
Hits denotes requests for files from server and is recorded only in logfile.
Unique visitors means new visitors, it is noticed by logfiles as well.
The length of time a visitor spends in seeing a website.
The keyword phrase used to arrive at the website.
The unique IP address and therefore the country from where the visits generated
Files type etc
Data transfer to and from the server is always recorded in server's logfile with clockwork precision. And these files can be easily viewed in web analytics programs such as Webalizer, Awstats, etc. which analyze raw logfile data and portray valuable visitor information in easy-to-follow graphics.
What is difference between Logfile and Page Tagging:
Web analytics is a type of feedback from visitor which is available all times. These reports are a great source by which you can analyze relative strength and weakness of your website. From these, you can find which pages are most visited and which keywords are more related to your web site.
Please remember, no one can give guarantee of position one on any search engine as far as Search engine optimization is concened. However, professionally experts do their best and follow the procedures and maintain quality and required quantity, than there is no doubt that we can bring your website on the top position of any search engine. For More information visit our quality search engine optimization blog.
Source : seo4google
Blogs versus Articles Blogs have arrived as a means to get your message across in a personal way. Articles are usually considered to be more informative and accurate where details are concerned. From a search engine perspective, both are a great source of information. But which one to rank better?
First, let's look at the value each one brings:
Timely, personal, have "inside point of view" usually updated on a frequent basis
Informative, Authorative, detailed, marketing driven.
From a freshness perspective, Blogs clearly win out over the articles.
Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to, here is a link for some: seoresources.seoforgoogle.com
From a business perspective, I can tell you that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.
People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.
From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.
So what does this mean to you?
If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you're ultimate goal is to convert the user, not confuse the search engines.
Local seo article india
As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it's basically geo-targeting your audience when they search.
Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.
Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.
So, here's what you need to do in order to rank for local seo:
- Be sure to have your location(s) full address
- If you have a regional number, list that as well since some people start with an area code
- Be sure to include driving directions to your location
- Use a mapping service to display your location
- Have pictures of your locations and name them with your street address
- Make sure your site appears in any regional directory that might be online
- If you can afford it, get listed in your local yellow pages
- Place the regions you want to rank for in your page titles
- Get text links that contain the regional phrase
Online seo articles reviews india
Top internet marketing-seo articles india:
Impossible, right? Not really worth the time, right? Wrong on both accounts.
Many times while entering phrases into Google, I find a lot of somewhat related sites, but hardly ever anything exact. So why bother on getting these supposedly un-searched terms?
Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.
Granted, some of the phrases that you can get ranked on may not be very popular, but you never know what a user is going to enter into the search box, or do we ever know at what point of information gathering they are at.
One of the most common traits of searching is that when a user firsts begins a search, they use a broad term, but as they get further along into their search, the phrases become more precise as they themselves filter out the un-related sites.
This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword "shoes", if a user is really looking for "Nike running shoes", the site has wasted money on that search.
Another curious stat that web analytics reveal is that a consumer that comes to a site through PPC is not a life-time customer. They are usually interested in the quick fix, or easy solution. Compared to a user who arrives through organic search engine optimization, they are more likely to be lifetime consumers since they tend to trust a company that has "earned" it's way to the top of the rankings.
By the time a user has a four to five keyword phrase entered in for their search query, chances are that they have already eliminated the "noise" and are focused on the "signal" i.e. the product or service that your site is offering.
One final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number one position since the search engines always try to find an exact match when other factors aren't available.
Source: seofor google
Top internet marketing-seo articles india
Wednesday, January 30, 2008
SEO Professionals responsibility:
* Link building, Content writing
* Website Content Development
* Website design and development
* Online promotion, inbound linking,
* Publishing links to blogs
* Writing Keyword rich review of tutorials
Candidate must able to write good keyword rich review of tutorials
* SEO work experience - Min. 2-3 yrs
SEO placement-chennai, seo jobs chennai, Search engine optimization placemnent chennai.
Tuesday, January 29, 2008
Online-seo articles india:
Selecting the specific keywords plays an vital role. It can make or break your ranking in search engine results page. Potential customers search the web for particular sites, and if your website doesn't have the keywords they're search for, they'll miss you.
Choosing keywords is an art; it's best to work backwards. What would a customer search for if they were looking for your site? You literally have to put yourself in the consumer's place and let go of your preconceived notions about what you think your keywords are. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words or phrases as well. This is called keyword optimization, or choosing the most searched keywords or keyphraes related to your content.
Spend some time listing all of the words and phrases that are related to your website content. Get ideas from everyone you can think of and list them all. Visit competitors' sites and see what meta tags they use. After this research, you are ready to develop your own keyword phrases.
There are several sites designed to assist you in keyword optimization. Here are a few of the two ones:
- Wordtracker (http://www.wordtracker.com) helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.
- The Keyword Tumbler (http://www.keywordtumbler.com) takes your existing keyword phrases and mixes it up to form new phrases and variations that you can include in your meta tags.
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Monday, January 28, 2008
No doubt, a very good pagerank certainly help a website achieve top rankings but the hard fact is that its not the ONLY factor - anymore.
Overture Suggestion Tool
Many publishers have a hard time getting approved into the Google AdSense program. In fact, Google recently posted a blog entry named Before you apply to AdSense . In that blog post, Google explains the ways to apply and some of the criteria that must be met to get approval into the program. If that blog post doesn’t help you get into the Google AdSense program then maybe a DigitalPoint …