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Thursday, January 31, 2008

What is Web Analytics and How it Helps a Website Owner?

One of My clients was asking that how to read an analytical report and what is this and what is that? From these questions, I thought to have written few notes about the analytical reports which would be beneficial for my clients and the readers of this blog.

Definition:

A web analytics is a series of reports of quantitative indicator of the behavior of the visitors of the website. It tracks the movement of visitor and the reason of his/her visit. In other words, it provides the clear report of the performance of your website and the trends. From these reports and trends the website owner creates and implements more effective program to increase sales.

Web Analytics are based:

1. Collection of visitor's data from logfiles, and 2. by tagging each webpage with a Javascript.

A third web analytics method is a combination of the two whereby more relevant data can be produced than what is possible with either of the two methods.

Web Analytics Terms:

Number of visits means that how many visitors landed on any page of your website from any source. In the case of log files of server, it will log several files for each visit, while the page-tagging script will only consider the page as a whole seen by the visitor. In either case, each web analytics data will clearly identify if the visitor is new or has come before.

Page Views means different for the two web analytics methods. While tagging script considers the whole page as one request, the logfile on the other hand will record multiple hits (one for each file, including images, .js and .css) within a single page-view.

Hits denotes requests for files from server and is recorded only in logfile.

Unique visitors means new visitors, it is noticed by logfiles as well.

The length of time a visitor spends in seeing a website.

The keyword phrase used to arrive at the website.

The unique IP address and therefore the country from where the visits generated

Visits duration

Files type etc

Data transfer to and from the server is always recorded in server's logfile with clockwork precision. And these files can be easily viewed in web analytics programs such as Webalizer, Awstats, etc. which analyze raw logfile data and portray valuable visitor information in easy-to-follow graphics.

What is difference between Logfile and Page Tagging:

1. Logfile analysis is usually already available in the server. Page tagging is an outsourced option, which means that visitors' data is captured by provider's remote server. 2. Logfile analysis can be viewed only in provider's website, while Google Analytics and Click Tracks are examples of page-tagging web analytics. 3. Since page tagging requires javascript to be installed on every webpage, there is always a possibility that some visitors' browsers do not allow the script to run. Whilw logfiles have no such issue. 4. Logfiles enter transfer of all files, including images and scripts, and therefore certain parameters like hits and page views are not as accurate as with page-tagging web analytics. 5. While logfiles record visits by search engines, page tagging does not. 6. Logfile web analytics record failed visits too. Page tagging takes a request into account only when a webpage is successfully displayed.

Web analytics is a type of feedback from visitor which is available all times. These reports are a great source by which you can analyze relative strength and weakness of your website. From these, you can find which pages are most visited and which keywords are more related to your web site.

Please remember, no one can give guarantee of position one on any search engine as far as Search engine optimization is concened. However, professionally experts do their best and follow the procedures and maintain quality and required quantity, than there is no doubt that we can bring your website on the top position of any search engine. For More information visit our quality search engine optimization blog.

Source : seo4google

Blogs Versus Articles in SEO

Blogs versus Articles

Blogs have arrived as a means to get your message across in a personal way. Articles are usually considered to be more informative and accurate where details are concerned. From a search engine perspective, both are a great source of information. But which one to rank better?

First, let's look at the value each one brings:

Blogs:
Timely, personal, have "inside point of view" usually updated on a frequent basis

Articles:
Informative, Authorative, detailed, marketing driven.

From a freshness perspective, Blogs clearly win out over the articles.

Exposure:
Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to, here is a link for some: seoresources.seoforgoogle.com

From a business perspective, I can tell you that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.

People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.

From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.

So what does this mean to you?

If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you're ultimate goal is to convert the user, not confuse the search engines.

'Social
Source:
seoforgoogle


Local seo article india

Local Search Engine Optimization (SEO)

Online seo articles reviews india

As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it's basically geo-targeting your audience when they search.

Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.

Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.

So, here's what you need to do in order to rank for local seo:
  • Be sure to have your location(s) full address
  • If you have a regional number, list that as well since some people start with an area code
  • Be sure to include driving directions to your location
  • Use a mapping service to display your location
  • Have pictures of your locations and name them with your street address
  • Make sure your site appears in any regional directory that might be online
  • If you can afford it, get listed in your local yellow pages
  • Place the regions you want to rank for in your page titles
  • Get text links that contain the regional phrase
Most of these techniques are are not only common sense, but also good web design. If you're in business, you want people to be able to find you, right?




Online seo articles reviews india

SEO Article: Creating A #1 Rank in Google

Top internet marketing-seo articles india:


Impossible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases into Google, I find a lot of somewhat related sites, but hardly ever anything exact. So why bother on getting these supposedly un-searched terms?

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

Granted, some of the phrases that you can get ranked on may not be very popular, but you never know what a user is going to enter into the search box, or do we ever know at what point of information gathering they are at.

One of the most common traits of searching is that when a user firsts begins a search, they use a broad term, but as they get further along into their search, the phrases become more precise as they themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword "shoes", if a user is really looking for "Nike running shoes", the site has wasted money on that search.

Another curious stat that web analytics reveal is that a consumer that comes to a site through PPC is not a life-time customer. They are usually interested in the quick fix, or easy solution. Compared to a user who arrives through organic search engine optimization, they are more likely to be lifetime consumers since they tend to trust a company that has "earned" it's way to the top of the rankings.

By the time a user has a four to five keyword phrase entered in for their search query, chances are that they have already eliminated the "noise" and are focused on the "signal" i.e. the product or service that your site is offering.

One final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number one position since the search engines always try to find an exact match when other factors aren't available.

Source: seofor google


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Wednesday, January 30, 2008

SEO placement chennai, seo job chennai, Search engine optimization placemnent chennai.

Location:
Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad / Secunderabad, Kolkata
Education:
UG - Any Graduate - Any Specialization
PG - Post Graduation Not Required
Industry Type:
Media/Dotcom/ Entertainment
Functional Area:
E-Commerce, Internet Technologies

Job Description:

SEO Professionals responsibility:
* Link building, Content writing
* Website Content Development
* Website design and development
* Online promotion, inbound linking,
* Publishing links to blogs
* Writing Keyword rich review of tutorials

Candidate must able to write good keyword rich review of tutorials
* SEO work experience - Min. 2-3 yrs


Chennai | I Tech India Pvt Ltd
* Having Good Experience in SEO Analysis

Bangalore, Chennai, Hyderabad / Secunderabad | Vyom Technosoft Pvt Ltd | 0 - 5 years experience
Hello,If you are a Fresh or Expert SEO, we have exciting career opportunities for you at Vyom.Please submit your resume to... page. In case you are sending CV by email, mention JOB CODE: SEO


Chennai | Our Client !! | 0 - 2 years experience
Analyze drawbacks in online retail website w.r.t SEO keywords competitor keyword analysis for online retail products implement keywords in product contents, Meta tags&other important on-page


SEO placement-chennai, seo jobs chennai, Search engine optimization placemnent chennai.

Tuesday, January 29, 2008

Article 1: How To Select Keywords Effectively For SEO:

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Online-seo articles india:



Selecting the specific keywords plays an vital role. It can make or break your ranking in search engine results page. Potential customers search the web for particular sites, and if your website doesn't have the keywords they're search for, they'll miss you.

Choosing keywords is an art; it's best to work backwards. What would a customer search for if they were looking for your site? You literally have to put yourself in the consumer's place and let go of your preconceived notions about what you think your keywords are. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words or phrases as well. This is called keyword optimization, or choosing the most searched keywords or keyphraes related to your content.

Spend some time listing all of the words and phrases that are related to your website content. Get ideas from everyone you can think of and list them all. Visit competitors' sites and see what meta tags they use. After this research, you are ready to develop your own keyword phrases.

There are several sites designed to assist you in keyword optimization. Here are a few of the two ones:
  • Wordtracker (http://www.wordtracker.com) helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.
  • The Keyword Tumbler (http://www.keywordtumbler.com) takes your existing keyword phrases and mixes it up to form new phrases and variations that you can include in your meta tags.
"A great website is not so great if no one finds it. Remember to research your keywords carefully from the consumer's viewpoint and then sit back and watch the traffic roll in!"


Source:
SEO Training India


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Monday, January 28, 2008

Top Keyword Rankings - Google PageRank PR and SERPs?

In a recent discussion at digitalpoint forums, one user shared his doubts on why his site not showing up in top 10 SERPs inspite of having medium PR of 5. While his doubt has a merit but the nature of Google’s mysterious algo changes very rapidly. PR as a number doesn’t hold significant value anymore.

No doubt, a very good pagerank certainly help a website achieve top rankings but the hard fact is that its not the ONLY factor - anymore.

Source:

How to do Keyword Research for PPC

Keyword research tools helps you research appropriate words and phrases to include in your website content, ppc campaigns for better search rankings.

Keywords Research

AdWords Sandbox
Overture Suggestion Tool
7Search Tool
Miva Tool.............

Source:

Quick Ways To Get Google AdSense Approval

Quick Ways To Get Google AdSense Approval:

Many publishers have a hard time getting approved into the Google AdSense program. In fact, Google recently posted a blog entry named Before you apply to AdSense . In that blog post, Google explains the ways to apply and some of the criteria that must be met to get approval into the program. If that blog post doesn’t help you get into the Google AdSense program then maybe a DigitalPoint …

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